## Friday, September 19, 2008

### Microsoft ad: I'm a PC, too

See also the short version and many U.K. versions on the opposite side of the barricade. This commercial is not as funny as various anti-PC pro-Mac ads (that provoked the reply above) and the people in it are not quite as cute as Ellen Feiss but it is one of the few ads that may deserve the word "honest".

I certainly don't think that Apple computers suck and I surely don't think that the Mac people must be bad, especially not Ann :-), but I noticed that many of them literally believe the stereotype advocated in the pro-Mac ads. They believe that in certain "hip" occupations and groups, they have to use Mac instead of a PC. This followed from many conversations.

But in fact, the validity of the basic message of the commercial above seems completely obvious. In every profession or group of people, there exists a substantial percentage of people - usually a majority - who use the PC. It's somewhat sad that many people haven't yet noticed. Maybe this ad will help them. And maybe it won't. Meanwhile, the reason why they seem to think that they're better people with a Mac will stay beyond me.

1. The reason (it is nowhere near rational by any measure) is that it's hip - it sets people apart from the rest of the masses - it's a statement that they are "better" than the others. The same exact reasoning of those buying Toyotay Priuses instead of any other car (hybrid or not)

2. Couldn't agree more, which is why I put a sticker over the Apple emblem on my notebook. I didn't buy it because I wanted to be trendy. I bought it because I wanted to edit video with Mac tools, but write software with PC tools. And the hardware suited me perfectly.

peace|dewde
http://dewde.com

3. Dear dewde, a good idea! I hope that your sticker is not ugly. ;-)

Dream liner, yes, I fail to understand it both in the case of Prii as well as Macs. It's indeed the same dynamics and the logic is beyond me.

In the spaces where I've been moving, almost a majority had a Mac and they were completely normal average members of the community. I don't see in what sense the computer set them apart from the rest.

It placed them exactly in the average where they have always been, as far as I can say. The same comment applies to Prii. For me, someone would be set apart from the rest of the masses if he had some high tech supermodern technology but these average computers and cars?